How to measure Employer Brands? The Development of a Comprehensive Measurement Scale
Faculty/Professorship: | Sales and Marketing |
Author(s): | Hillebrandt, Isabelle; Ivens, Björn Sven ![]() |
Editors: | Bharadwaj, Sundar; Hulland, John |
Title of the compilation: | AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012 |
Corporate Body: | AMA Winter Marketing Educators' Conference 2012: St. Petersburg (FL), USA |
Publisher Information: | Red Hook, N.Y : Curran Associates, Inc. |
Year of publication: | 2012 |
Pages: | 52-61 |
ISBN: | 978-1-62276-649-9 |
Series ; Volume: | AMA Educators Proceedings ; 23 |
Language(s): | English |
Type: | Conferenceobject |
URI: | https://fis.uni-bamberg.de/handle/uniba/1392 |
Year of publication: | 7. May 2013 |

originated at the
University of Bamberg
University of Bamberg