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How to measure Employer Brands? The Development of a Comprehensive Measurement Scale
Hillebrandt, Isabelle; Ivens, Björn Sven; Bharadwaj, Sundar; Hulland, John (Hrsg.) (2012): „How to measure Employer Brands? The Development of a Comprehensive Measurement Scale“. Red Hook, N.Y: Curran Associates, Inc.
Faculty/Professorship:
Author:
Editor:
Title of the compilation:
AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
Corporate Body:
AMA Winter Marketing Educators' Conference 2012: St. Petersburg (FL), USA
Publisher Information:
Year of publication:
2012
Pages:
ISBN:
978-1-62276-649-9
Series:
AMA Educators Proceedings ; 23
Language:
English
Type:
Conferenceobject
published:
May 7, 2013
Permalink
https://fis.uni-bamberg.de/handle/uniba/1392