How to measure Employer Brands? The Development of a Comprehensive Measurement Scale

Faculty/Professorship: Sales and Marketing  
Author(s): Hillebrandt, Isabelle; Ivens, Björn Sven  
Editors: Bharadwaj, Sundar; Hulland, John
Title of the compilation: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
Corporate Body: AMA Winter Marketing Educators' Conference 2012: St. Petersburg (FL), USA
Publisher Information: Red Hook, N.Y : Curran Associates, Inc.
Year of publication: 2012
Pages: 52-61
ISBN: 978-1-62276-649-9
Series ; Volume: AMA Educators Proceedings ; 23
Language(s): English
Type: Conferenceobject
Year of publication: 7. May 2013