Religion and Brand Spillover : A Co-Branding Perspective on the Effect of Religious Logos on Attitude Towards the Brand
Faculty/Professorship: | Sales and Marketing |
Author(s): | Ivens, Björn Sven ![]() |
Editors: | Rita, Paulo |
Title of the compilation: | Marketing to citizens : going beyond custumers and consumers ; 41th EMAC Conference, ISCTE Business School, Lisbon, 22 - 25 May 2012 ; conference proceedings |
Corporate Body: | 41st EMAC Conference, European Marketing Academy (EMAC), Lisbon, Portugal |
Publisher Information: | Lisbon |
Year of publication: | 2012 |
Pages: | 8 |
ISBN: | 978-989-732004-0 |
Language(s): | English |
Type: | Conferenceobject |
URI: | https://fis.uni-bamberg.de/handle/uniba/1391 |
Year of publication: | 3. April 2014 |

originated at the
University of Bamberg
University of Bamberg