Marketing-Informationsmanagement: Das Konzept der Marketing Intelligence





Faculty/Professorship: Sales and Marketing  
Author(s): Wimmer, Frank ; Göb, Julika
Title of the compilation: Innovatives Marketing : Entscheidungsfelder, Management, Instrumente ; Hermann Diller zum 60. Geburtstag
Editors: Haas, Alexander
Publisher Information: Wiesbaden
Year of publication: 2005
Pages: 385-400
Edition: 1
ISBN: 3-409-03418-8
Language(s): German
Type: Contribution to an Articlecollection
URI: https://fis.uni-bamberg.de/handle/uniba/13894
Year of publication: 24. September 2014