Marketing-Informationsmanagement: Das Konzept der Marketing Intelligence
Faculty/Professorship: | Sales and Marketing |
Author(s): | Wimmer, Frank ; Göb, Julika |
Title of the compilation: | Innovatives Marketing : Entscheidungsfelder, Management, Instrumente ; Hermann Diller zum 60. Geburtstag |
Editors: | Haas, Alexander |
Publisher Information: | Wiesbaden |
Year of publication: | 2005 |
Pages: | 385-400 |
Edition: | 1 |
ISBN: | 3-409-03418-8 |
Language(s): | German |
Type: | Contribution to an Articlecollection |
URI: | https://fis.uni-bamberg.de/handle/uniba/13894 |
Year of publication: | 24. September 2014 |

originated at the
University of Bamberg
University of Bamberg