Ist mehr Innovativität im Marketing besser? Achtung, nicht-lineare Effekte!
Faculty/Professorship: | Sales and Marketing |
Author(s): | Beinert, Markus; Ivens, Björn Sven ![]() |
Title of the Journal: | Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis |
ISSN: | 1865-6544 |
Publisher Information: | Wiesbaden : Springer Gabler |
Year of publication: | 2010 |
Volume: | 27 |
Issue: | 5 |
Pages: | 48-53 |
Language(s): | German |
DOI: | 10.1007/s11621-010-0079-5 |
URL: | http://link.springer.com/article/10.1007/s11621... |
Type: | Article |
URI: | https://fis.uni-bamberg.de/handle/uniba/1388 |
Year of publication: | 19. November 2013 |

originated at the
University of Bamberg
University of Bamberg