Customer brand personality perception: A taxonomic analysis





Faculty/Professorship: Sales and Marketing  
Author(s): Ivens, Björn Sven  ; Valta, Katharina S.
Title of the Journal: Journal of marketing management : MM
ISSN: 0267-257X
Publisher Information: Abingdon : Routledge, Taylor & Francis Group
Year of publication: 2012
Volume: 28
Issue: 9/10
Pages: 1062-1093
Language(s): English
DOI: 10.1080/0267257X.2011.615149
URL: http://www.tandfonline.com/doi/full/10.1080/026...
Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/1380
Year of publication: 15. March 2013