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Customer brand personality perception: A taxonomic analysis
Ivens, Björn Sven; Valta, Katharina S. (2012): „Customer brand personality perception: A taxonomic analysis“. Abingdon: Routledge, Taylor & Francis Group doi: 10.1080/0267257X.2011.615149.
Faculty/Professorship:
Author:
Title of the Journal:
Journal of marketing management : MM
ISSN:
0267-257X
Publisher Information:
Year of publication:
2012
Volume:
28
Issue:
9/10
Pages:
Language:
English
Type:
Article
published:
March 15, 2013
Permalink
https://fis.uni-bamberg.de/handle/uniba/1380