Why do compulsive buyers buy branded products? An exploratory and interdisciplinary approach

Faculty/Professorship: Sales and Marketing  
Author(s): Rauschnabel, Philipp A. ; Müller, Astrid; Ivens, Björn Sven  
Title of the compilation: AMA winter and summer educators' conference proceedings
ISSN: 1054-0806
Corporate Body: Educators' Conference; American Marketing Association
Publisher Information: Chicago, Ill.
Year of publication: 2013
Issue: 24 (2013)
Pages: 429-430
Language(s): English
URL: http://web.ebscohost.com/ehost/pdfviewer/pdfvie...
Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/1377
Year of publication: 31. May 2013