Why do compulsive buyers buy branded products? An exploratory and interdisciplinary approach
Faculty/Professorship: | Sales and Marketing |
Author(s): | Rauschnabel, Philipp A. ; Müller, Astrid; Ivens, Björn Sven ![]() |
Title of the compilation: | AMA winter and summer educators' conference proceedings |
ISSN: | 1054-0806 |
Corporate Body: | Educators' Conference; American Marketing Association |
Publisher Information: | Chicago, Ill. |
Year of publication: | 2013 |
Issue: | 24 (2013) |
Pages: | 429-430 |
Language(s): | English |
URL: | http://web.ebscohost.com/ehost/pdfviewer/pdfvie... |
Type: | Conferenceobject |
URI: | https://fis.uni-bamberg.de/handle/uniba/1377 |
Year of publication: | 31. May 2013 |

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University of Bamberg