Does Personality Influence Price Perception? : An Empirical Study
Scholz, Stefanie; Hillebrandt, Isabelle; Ivens, Björn Sven (2012): Does Personality Influence Price Perception? : An Empirical Study, in: Sundar Bharadwaj (Hrsg.), AMA winter educators conference 2012 : St. Petersburg, Florida, USA, 17-19 February 2012, Red Hook, NY: Curran Ass., S. 244–251.
Faculty/Chair:
Author:
 ;  ; 
Editor:
Title of the compilation:
AMA winter educators conference 2012 : St. Petersburg, Florida, USA, 17-19 February 2012
Corporate Body:
AMA Winter Marketing Educators' Conference 2012: St. Petersburg (FL), USA
Publisher Information:
Year of publication:
2012
Pages:
ISBN:
978-1-62276-649-9
Series ; Volume:
Marketing theory and applications ; 23
Language:
English
Type:
Conferenceobject
URI:
Activation date:
April 16, 2014

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