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Does Personality Influence Price Perception? : An Empirical Study
Scholz, Stefanie; Hillebrandt, Isabelle; Ivens, Björn Sven; Bharadwaj, Sundar (Hrsg.) (2012): „Does Personality Influence Price Perception? : An Empirical Study“. Red Hook, NY: Curran Ass.
Faculty/Professorship:
Editor:
Title of the compilation:
AMA winter educators conference 2012 : St. Petersburg, Florida, USA, 17-19 February 2012
Corporate Body:
AMA Winter Marketing Educators' Conference 2012: St. Petersburg (FL), USA
Publisher Information:
Year of publication:
2012
Pages:
ISBN:
978-1-62276-649-9
Series:
Marketing theory and applications ; 23
Language:
English
Type:
Conferenceobject
published:
April 16, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/1374