Does Personality Influence Price Perception? : An Empirical Study

Faculty/Professorship: Sales and Marketing  
Author(s): Scholz, Stefanie; Hillebrandt, Isabelle; Ivens, Björn Sven  
Editors: Bharadwaj, Sundar
Title of the compilation: AMA winter educators conference 2012 : St. Petersburg, Florida, USA, 17-19 February 2012
Corporate Body: AMA Winter Marketing Educators' Conference 2012: St. Petersburg (FL), USA
Publisher Information: Red Hook, NY : Curran Ass.
Year of publication: 2012
Pages: 244-251
ISBN: 978-1-62276-649-9
Series ; Volume: Marketing theory and applications ; 23
Language(s): English
Type: Conferenceobject
Year of publication: 16. April 2014