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Social Media Marketing : An Exploratory Study on how Personality Traits Affect Brand Related Behavior
Rauschnabel, Philipp A.; Mau, G.; Ivens, Björn Sven; Paulo, Rita (Hrsg.) (2012): „Social Media Marketing : An Exploratory Study on how Personality Traits Affect Brand Related Behavior“. Lisbon.
Faculty/Professorship:
Author:
Editor:
Von ed.
Paulo, Rita
Title of the compilation:
Marketing to citizens : going beyond custumers and consumers ; 41th EMAC Conference, ISCTE Business School, Lisbon, 22 - 25 May 2012 ; conference proceedings
Corporate Body:
41st EMAC Conference, European Marketing Academy (EMAC), Lisbon, Portugal
Publisher Information:
Year of publication:
2012
Pages:
Language:
English
Type:
Conferenceobject
published:
April 3, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/1369