What is it that matters? A Managerial Perspective on Employer Value Propositions
Faculty/Professorship: | Sales and Marketing |
Author(s): | Hillebrandt, Isabelle; Böttner, Sibylle ; Ivens, Björn Sven ![]() |
Editors: | Rita, Paulo |
Title of the compilation: | Marketing to Citizens : Going beyond Customers and Consumers ; 41th EMAC Conference, ISCTE Business School, Lisbon, 22 - 25 May 2012 ; conference proceedings |
Corporate Body: | 41st EMAC Conference, European Marketing Academy (EMAC), Lisbon, Portugal |
Publisher Information: | Lisbon : ISCTE Business School |
Year of publication: | 2012 |
Pages: | 1-20 |
ISBN: | 978-989-732004-0 |
Language(s): | English |
Type: | Conferenceobject |
URI: | https://fis.uni-bamberg.de/handle/uniba/1367 |
Year of publication: | 16. May 2013 |

originated at the
University of Bamberg
University of Bamberg