What is it that matters? A Managerial Perspective on Employer Value Propositions
Hillebrandt, Isabelle; Böttner, Sibylle; Ivens, Björn Sven (2012): What is it that matters? A Managerial Perspective on Employer Value Propositions, in: Paulo Rita (Hrsg.), Marketing to Citizens : Going beyond Customers and Consumers  ; 41th EMAC Conference, ISCTE Business School, Lisbon, 22 - 25 May 2012 ; conference proceedings, Lisbon: ISCTE Business School, S. 1–20.
Faculty/Chair:
Author:
 ;  ; 
Editor:
Title of the compilation:
Marketing to Citizens : Going beyond Customers and Consumers ; 41th EMAC Conference, ISCTE Business School, Lisbon, 22 - 25 May 2012 ; conference proceedings
Corporate Body:
41st EMAC Conference, European Marketing Academy (EMAC), Lisbon, Portugal
Publisher Information:
Year of publication:
2012
Pages:
ISBN:
978-989-732004-0
Language:
English
Type:
Conferenceobject
URI:
Activation date:
May 16, 2013

Question on publication

Contact the FIS team
Permalink https://fis.uni-bamberg.de/handle/uniba/1367