What is it that matters? A Managerial Perspective on Employer Value Propositions





Faculty/Professorship: Sales and Marketing  
Author(s): Hillebrandt, Isabelle; Böttner, Sibylle; Ivens, Björn Sven  
Editors: Rita, Paulo
Title of the compilation: Marketing to Citizens : Going beyond Customers and Consumers ; 41th EMAC Conference, ISCTE Business School, Lisbon, 22 - 25 May 2012 ; conference proceedings
Corporate Body: 41st EMAC Conference, European Marketing Academy (EMAC), Lisbon, Portugal
Publisher Information: Lisbon : ISCTE Business School
Year of publication: 2012
Pages: 1-20
ISBN: 978-989-732004-0
Language(s): English
Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/1367
Year of publication: 16. May 2013