Are you saying what I want to hear? A Consistency Test between what Potential Employees want and what Companies offer

Faculty/Professorship: Sales and Marketing  
Author(s): Hillebrandt, Isabelle; Rauschnabel, Philipp A. ; Ivens, Björn Sven  
Editors: Bharadwaj, Sundar; Hulland, John
Title of the compilation: AMA winter educators conference 2012 : St. Petersburg, Florida, USA, 17-19 February 2012
Corporate Body: AMA Winter Marketing Educators' Conference 2012: St. Petersburg (FL), USA
Publisher Information: Red Hook, NY : Curran Ass.
Year of publication: 2012
Pages: 43-52
ISBN: 978-1-62276-649-9
Series ; Volume: Marketing theory and applications ; 23
Language(s): English
Type: Conferenceobject
Year of publication: 8. July 2013