The Importance of Industry- and Company-Specific Attractiveness for Employer Brand Image

Faculty/Professorship: Sales and Marketing  
Author(s): Nekic, L.; Hillebrandt, Isabelle; Ivens, Björn Sven  
Editors: Rita, Paulo
Title of the compilation: Marketing to Citizens : Going beyond Customers and Consumers ; 41th EMAC Conference, ISCTE Business School, Lisbon, 22 - 25 May 2012 ; conference proceedings
Corporate Body: 41st EMAC Conference, European Marketing Academy (EMAC), Lisbon, Portugal
Publisher Information: Lisbon : ISCTE Business School
Year of publication: 2012
Pages: 1
ISBN: 978-989-732004-0
Language(s): English
Type: Conferenceobject
Year of publication: 16. May 2013