Do Personality Traits Influence Brand Related Activities in Social Networks? An Empirical Study
Rauschnabel, Philipp A.; Ivens, Björn Sven; Mau, Gunnar (2012): Do Personality Traits Influence Brand Related Activities in Social Networks? An Empirical Study, in: Todd J. Arnold und Lisa K. Scheer (Hrsg.), Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant, and Resurgent Markets; 2012 AMA Educators’ Proceedings, Chicago, IL: American Marketing Association, S. 139–140.
Faculty/Chair:
Author:
 ;  ; 
Editor:
 ; 
Title of the compilation:
Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant, and Resurgent Markets; 2012 AMA Educators’ Proceedings
Corporate Body:
2012 AMA Summer Marketing Educators’ Conference
Publisher Information:
Year of publication:
2012
Pages:
ISBN:
0-87757-350-6
Series ; Volume:
American Marketing Association: AMA Summer Educators’ Proceedings ; 23
Language:
English
URL:
Type:
Conferenceobject
URI:
Activation date:
May 2, 2013

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Permalink https://fis.uni-bamberg.de/handle/uniba/1356