Social Media Marketing: How Design Features Influence Interactions with Brand Postings on Facebook





Faculty/Professorship: Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence ; Sales and Marketing  
Author(s): Rauschnabel, Philipp A. ; Praxmarer, Sandra; Ivens, Björn Sven  
Editors: Eisend, Martin
Title of the compilation: Current insights and future trends : extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011
Corporate Body: 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany
Publisher Information: Wiesbaden : Springer Gabler
Year of publication: 2012
Pages: 153-162
ISBN: 3-8349-4290-1
Series ; Volume: Advances in advertising research ; 3
Language(s): English
Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/1353
Year of publication: 3. May 2013