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Social Media Marketing: How Design Features Influence Interactions with Brand Postings on Facebook
Rauschnabel, Philipp A.; Praxmarer, Sandra; Ivens, Björn Sven; Eisend, Martin (Hrsg.) (2012): „Social Media Marketing: How Design Features Influence Interactions with Brand Postings on Facebook“. Wiesbaden: Springer Gabler.
Editor:
Title of the compilation:
Current insights and future trends : extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011
Corporate Body:
10th International Conference on Research in Advertising (ICORIA), Berlin, Germany
Publisher Information:
Year of publication:
2012
Pages:
ISBN:
3-8349-4290-1
Series:
Advances in advertising research ; 3
Language:
English
Type:
Conferenceobject
published:
May 3, 2013
Permalink
https://fis.uni-bamberg.de/handle/uniba/1353