Social Media Marketing: How Design Features Influence Interactions with Brand Postings on Facebook
Rauschnabel, Philipp A.; Praxmarer, Sandra; Ivens, Björn Sven (2012): Social Media Marketing: How Design Features Influence Interactions with Brand Postings on Facebook, in: Martin Eisend (Hrsg.), Current insights and future trends : extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011, Wiesbaden: Springer Gabler, S. 153–162.
Faculty/Chair:
Author:
 ;  ; 
Editor:
Title of the compilation:
Current insights and future trends : extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011
Corporate Body:
10th International Conference on Research in Advertising (ICORIA), Berlin, Germany
Publisher Information:
Year of publication:
2012
Pages:
ISBN:
3-8349-4290-1
Series ; Volume:
Advances in advertising research ; 3
Language:
English
Type:
Conferenceobject
URI:
Activation date:
May 3, 2013

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Permalink https://fis.uni-bamberg.de/handle/uniba/1353