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Who "Likes" Brands? Exploring the Characteristics of Brand Fans on Facebook
Rauschnabel, Philipp; Mau, Gunnar; Ivens, Björn Sven; Rosengren, Sara; Dahlèn, Micael; Okazaki, Shintaro (Hrsg.) (2013): „Who „Likes“ Brands? Exploring the Characteristics of Brand Fans on Facebook“. Wiesbaden: Springer Gabler doi: 10.1007/978-3-658-02365-2_4.
Faculty/Professorship:
Author:
Editor:
Title of the compilation:
The Changing Roles of Advertising : revised and extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012
Corporate Body:
11th International Conference on Research in Advertising (ICORIA), Stockholm, Sweden
Publisher Information:
Year of publication:
2013
Pages:
ISBN:
978-3-658-02364-5
978-3-658-02365-2
Series:
Advances in Advertising Research ; 4
Language:
English
Type:
Conferenceobject
published:
July 30, 2013
Permalink
https://fis.uni-bamberg.de/handle/uniba/1345