Who "Likes" Brands? Exploring the Characteristics of Brand Fans on Facebook
Faculty/Professorship: | Sales and Marketing |
Author(s): | Rauschnabel, Philipp A. ; Mau, Gunnar; Ivens, Björn Sven ![]() |
Editors: | Rosengren, Sara; Dahlèn, Micael; Okazaki, Shintaro |
Title of the compilation: | The Changing Roles of Advertising : revised and extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012 |
Corporate Body: | 11th International Conference on Research in Advertising (ICORIA), Stockholm, Sweden |
Publisher Information: | Wiesbaden : Springer Gabler |
Year of publication: | 2013 |
Pages: | 43-54 |
ISBN: | 978-3-658-02364-5 978-3-658-02365-2 |
Series ; Volume: | Advances in Advertising Research ; 4 |
Language(s): | English |
DOI: | 10.1007/978-3-658-02365-2_4 |
URL: | http://link.springer.com/chapter/10.1007/978-3-... |
Type: | Conferenceobject |
URI: | https://fis.uni-bamberg.de/handle/uniba/1345 |
Year of publication: | 30. July 2013 |

originated at the
University of Bamberg
University of Bamberg