When Social Networking Turns to Social Overload: Explaining the Stress, Emotional Exhaustion, and Quitting Behavior from Social Network Sites' Users

Faculty/Professorship: Information Systems and Services  
Author(s): Maier, Christian  ; Laumer, Sven ; Eckhardt, Andreas; Weitzel, Tim  
Title of the compilation: Proceedings of the 20th European Conference on Information System (ECIS) : ECIS 2012
Corporate Body: ECIS 2012
Publisher Information: AIS Electronic Library (AISeL)
Year of publication: 2012
Series ; Volume: ECIS 2012 Proceedings ; Paper 71
Year of first publication: 2012
Language(s): English
URL: http://aisel.aisnet.org/ecis2012/71/
This research responds to a current phenomenon that individuals experience fatigue, while using social network sites, such as Facebook, which original intend to provide hedonic value to users. To explain this current phenomenon, we propose and evaluate a research model based on the stress-strain-outcome model. Focal point is the stressor social overload, which induces feelings of being emotional exhausted. For that reason, some users of social network sites start to get dissatisfied and report an increasing discontinuous usage intention. In addition, the research article provides evidence for the fact that the effect of stress on the two outcome variables satisfaction and discontinuous usage intention is fully mediated through strain. This is validated with an empirical survey with 523 Facebook users. Several implications for technology adoption research are discussed.
Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/1343
Year of publication: 10. June 2013