Adoption of Online Appointment Schedule Platforms - An Interview-based Case Study Series with Micro-Enterprises

Faculty/Professorship: Information Systems and Services  
Author(s): Ott, Philipp; Laumer, Sven
Title of the compilation: Proceedings of the 18th Americas Conference on Information Systems (AMCIS)
Corporate Body: AMCIS 2012
Publisher Information: AIS Electronic Library (AISeL)
Year of publication: 2012
Series ; Volume: AMCIS 2012 Proceedings ; Paper 3
Year of first publication: 2012
Language(s): English
Based on the Technology-Organization-Environment model we propose a model for explaining the adoption of online appointment schedule platforms by micro-enterprises in order to take the specific characteristics of this organizational type into consideration of technology adoption research. Using case study interviews from seven micro-enterprises we can show that the adoption decision is mainly influenced by the attitude of the entrepreneur, support and updates, scalability, test phase, training and compatibility. In addition, we identify a fourth context of marketing factors relevant for the adoption decision and not considered by the TOE-model so far. Moreover, we discuss whether rather individual- or organizational level adoption models are appropriate to explain the adoption decision of micro-enterprises.
Type: Conferenceobject
Year of publication: 11. June 2013