The institutionalization of social media : A comparative study of profit and nonprofit organizations
Hoffjann, Olaf; Gusko, Jeannette (2013): The institutionalization of social media : A comparative study of profit and nonprofit organizations, in: Aydemir Okay, Ralph Tench, und Valérie Carayol (Hrsg.), Researching the Changing Profession of Public Relations, Frankfurt am Main: PIE Lang, S. 255–268.
Faculty/Chair:
Author:
 ; 
Title of the compilation:
Researching the Changing Profession of Public Relations
Editors:
Okay, Aydemir
Tench, Ralph
Carayol, Valérie
Publisher Information:
Year of publication:
2013
Pages:
ISBN:
978-2-87574-056-4
Language:
English
Type:
Contribution to an Articlecollection
URI:
Activation date:
July 14, 2026

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Permalink https://fis.uni-bamberg.de/handle/uniba/116074