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Is adaptive gamification just a theoretical fairytale? : An experiment in a text-based adventure game for data crowdsourcing
Weber, Mareike; Riar, Marc; Morschheuser, Benedikt (2023): Is adaptive gamification just a theoretical fairytale? : An experiment in a text-based adventure game for data crowdsourcing, in: Tung X Bui, Tung X Bui, und Tung X Bui (Hrsg.), Proceedings of the 56th Hawaii International Conference on System Sciences (HICSS), Honolulu, HI, S. 1126–1136, doi: 10125/102768.
Faculty/Chair:
Author:
Title of the compilation:
Proceedings of the 56th Hawaii International Conference on System Sciences (HICSS)
Editors:
Bui, Tung X
Corporate Body:
Department of IT Management, Shidler College of Business, University of Hawaii
Conference:
56th Hawaii International Conference on System Sciences (HICSS) ; Maui, Hawaii
Publisher Information:
Year of publication:
2023
Pages:
ISBN:
978-0-9981331-6-4
Language:
English
Abstract:
Gamifcation approaches are not always effective and vary in their success. Several studies suggest that unexpected results of effectiveness are related to a dearth of personalization of gamifed systems following a one-size-fts-all (OSFA) approach. Although research indicates that gamifcation design that is dynamically adjusted to the preferences of the person using the system (i.e., adaptive gamifcation) can positively impact behavioral or motivational outcomes, there is still a gap in understanding the effectiveness of adaptive gamifcation. This work aims to advance our understanding on the impact of adaptive gamifcation on motivational and behavioral outcomes in the context of gamifed crowdsourcing. To this end, an experiment (n=135) is conducted with a text-based adventure game that employs different versions of a narrative designed to address the specifc needs of previously conceptualized distinct types of users (i.e., Hexad user types). The results show that adaptive gamifcation does not lead to higher behavioral outcomes, i.e., increased crowdsourcing participation, or motivational outcomes. Conclusively, this work challenges the common assumption of adaptive gamifcation based on player types being worth the effort. Moreover, the results show that general need satisfaction is associated with increasing motivational outcomes, independent of a user’s player type. Therefore, this work suggests focusing on different perceptions of need satisfaction being required by individuals rather than focusing on player types which are abstractions of reality.
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Conferenceobject
Activation date:
February 26, 2025
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Question on publication
Permalink
https://fis.uni-bamberg.de/handle/uniba/106686