#Sponsored #Ad: Exploring the Effect of Influencer Marketing on Purchase Intention
Müller, Lea; Mattke, Jens; Maier, Christian (2018): „#Sponsored #Ad: Exploring the Effect of Influencer Marketing on Purchase Intention“. AIS Electronic Library (AISeL).
Author:
 ;  ; 
By:
Müller, Lea; ...
Title of the compilation:
Proceedings: The Effect of Influencer Marketing on Purchase Intention Twenty-fourth Americas Conference on Information Systems, New Orleans, 2018
Corporate Body:
Americas Conference on Information Systems (AMCIS)
Publisher Information:
Year of publication:
2018
Pages:
Language:
English
URL:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Conferenceobject
URI:
Activation date:
January 8, 2019

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Permalink https://fis.uni-bamberg.de/handle/uniba/45092