Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studies and methodologies from ESOMAR

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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studies and methodologies from ESOMAR

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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studies and methodologies from ESOMAR

Mouncey, Peter; Wimmer, Frank (Hrsg.) (2007): Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studies and methodologies from ESOMAR, Chichester u.a.: Wiley.