The Psychology of Brands : Empirical Investigations Through the Lens of Social and Cognitive Theories
Rauschnabel, Philipp Alexander (2014): The Psychology of Brands : Empirical Investigations Through the Lens of Social and Cognitive Theories,.
Faculty/Chair:
Author:
Year of publication:
2014
Pages:
ISBN:
978-3-00-045761-6
Supervisor:
 ; 
Language:
English
Remark:
Bamberg, Univ., Diss.
Type:
Doctoralthesis
URI:
Activation date:
June 6, 2014

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Permalink https://fis.uni-bamberg.de/handle/uniba/6208