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Religion and Brand Spillover : A Co-Branding Perspective on the Effect of Religious Logos on Attitude Towards the Brand
Ivens, Björn Sven; Rauschnabel, Philipp A.; Herz, Marc (2012): Religion and Brand Spillover : A Co-Branding Perspective on the Effect of Religious Logos on Attitude Towards the Brand, in: Paulo Rita (Hrsg.), Marketing to citizens : going beyond custumers and consumers ; 41th EMAC Conference, ISCTE Business School, Lisbon, 22 - 25 May 2012 ; conference proceedings, Lisbon.
Faculty/Chair:
Author:
Editor:
Title of the compilation:
Marketing to citizens : going beyond custumers and consumers ; 41th EMAC Conference, ISCTE Business School, Lisbon, 22 - 25 May 2012 ; conference proceedings
Corporate Body:
41st EMAC Conference, European Marketing Academy (EMAC), Lisbon, Portugal
Publisher Information:
Year of publication:
2012
Pages:
ISBN:
978-989-732004-0
Language:
English
Type:
Conferenceobject
Activation date:
April 3, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/1391