Types of Price Behaviour and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing
Ivens, Björn; Müller, Brigitte; Güse, Katharina (2010): Types of Price Behaviour and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing, Bamberg: Lehrstuhl für Marketing.
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Year of publication:
2010
Series ; Volume:
Lehrstuhl für Marketing: Working Paper Series ; 002 
Language:
German
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Type:
Workingpaper
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Activation date:
April 30, 2014

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Permalink https://fis.uni-bamberg.de/handle/uniba/3893