Do shopping events promote retail brands?
Leischnig, Alexander; Schwertfeger, Marko; Geigenmüller, Anja (2011): Do shopping events promote retail brands?, in: International Journal of Retail & Distribution Management, Bradford: Emerald, Jg. 39, Nr. 8, S. 619–634, doi: 10.1108/09590551111148686.
Faculty/Chair:
Author:
 ;  ; 
Title of the Journal:
International Journal of Retail & Distribution Management
ISSN:
0959-0552
Corporate Body:
Emerald
Publisher Information:
Year of publication:
2011
Volume:
39
Issue:
8
Pages:
Language:
English
DOI:
Type:
Article
URI:
Activation date:
January 15, 2014

Question on publication

Contact the FIS team
Permalink https://fis.uni-bamberg.de/handle/uniba/2807