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Organizing and Integrating Marketing and Purchasing in Business Markets
Ivens, Björn; Pardo, C.; Tunisini, A. (2009): Organizing and Integrating Marketing and Purchasing in Business Markets, in: Industrial Marketing Management, Jg. 38, Nr. 8, S. 851–856.
Faculty/Chair:
Author:
Title of the Journal:
Industrial Marketing Management
ISSN:
0019-8501
Year of publication:
2009
Volume:
38
Issue:
8
Pages:
Language:
German
Type:
Article
Activation date:
September 24, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/19108