A new conceptual lens for marketing: a configurational perspective based on the business model concept
Leischnig, Alexander; Ivens, Björn; Kammerlander, Nadine (2017): A new conceptual lens for marketing: a configurational perspective based on the business model concept, in: AMS review: official publication of the Academy of Marketing Science, New York: Springer, Jg. 7, Nr. 3/4, S. 138–153, doi: 10.1007/s13162-017-0107-6.
Faculty/Chair:
Author:
 ;  ; 
Title of the Journal:
AMS review: official publication of the Academy of Marketing Science
ISSN:
1869-8182
Publisher Information:
Year of publication:
2017
Volume:
7
Issue:
3/4
Pages:
Language:
English
DOI:
Type:
Article
URI:
Activation date:
November 29, 2018

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