Who "Likes" Brands? Exploring the Characteristics of Brand Fans on Facebook
Rauschnabel, Philipp; Mau, Gunnar; Ivens, Björn Sven (2013): Who „Likes“ Brands? Exploring the Characteristics of Brand Fans on Facebook, in: Sara Rosengren, Micael Dahlèn, und Shintaro Okazaki (Hrsg.), The Changing Roles of Advertising : revised and extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012, Wiesbaden: Springer Gabler, S. 43–54, doi: 10.1007/978-3-658-02365-2_4.
Faculty/Chair:
Author:
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Editor:
 ;  ; 
Title of the compilation:
The Changing Roles of Advertising : revised and extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012
Corporate Body:
11th International Conference on Research in Advertising (ICORIA), Stockholm, Sweden
Publisher Information:
Year of publication:
2013
Pages:
ISBN:
978-3-658-02364-5
978-3-658-02365-2
Series ; Volume:
Advances in Advertising Research ; 4
Language:
English
DOI:
URL:
Type:
Conferenceobject
URI:
Activation date:
July 30, 2013

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