We studied strategies (acceleration, slowing down, committing errors, avoiding errors) that participants use to fake the IAT under different conditions (faking high vs. faking low scores; naïve vs. informed faking) and investigated which strategies lead to faking success. Naïve participants successfully faked low scores by slowing down on the congruent block and faked high scores by accelerating on that block. They (unsuccessfully) tried to fake by increasing errors. When participants had been informed about strategies, they slowed down on the incongruent block to fake high scores and slowed down on the congruent block to fake low scores. The results are discussed with respect to recently published indices to detect and correct faked IAT scores and highlight problems with such procedures.