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Who loves brands? Exploring the relationship between personality, interpersonal love, and brand love
Rauschnabel, Philipp; Ahuvia, Aaron; Ivens, Björn S.; u. a. (2013): Who loves brands? Exploring the relationship between personality, interpersonal love, and brand love, in: Elif Karaosmanoğlu und Banu Elmadağ Baş (Hrsg.), EMAC 2013 : 42nd annual conference, lost in translation, marketing in an interconnected world, Istanbul, June 4 - 7, 2013 ; conference proceedings, Istanbul: Technical Univ., S. 161.
Editor:
Title of the compilation:
EMAC 2013 : 42nd annual conference, lost in translation, marketing in an interconnected world, Istanbul, June 4 - 7, 2013 ; conference proceedings
Corporate Body:
Istanbul Technical University
Publisher Information:
Year of publication:
2013
Pages:
Language:
English
Remark:
Nur Abstract veröffentlicht
Type:
Conferenceobject
Activation date:
February 4, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/2810