Do Private Label Brands Benefit from Alliances with National Brands?
Rauschnabel, Philipp; Zielke, P.; Toporowski, W. (2011): Do Private Label Brands Benefit from Alliances with National Brands?, in: The day after : inspiration, innovation, implementation : conference proceedings, Ljubljana, S. 8.
Faculty/Chair:
Author:
 ;  ; 
Title of the compilation:
The day after : inspiration, innovation, implementation : conference proceedings
Conference:
EMAC 40th Conference, 24 - 27 May 2011 ; Ljubljana, Slovenia
Publisher Information:
Year of publication:
2011
Pages:
Language:
English
Type:
Conferenceobject
URI:
Activation date:
April 30, 2014

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Permalink https://fis.uni-bamberg.de/handle/uniba/5990