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In-app advertising : a two-step qualitative comparative analysis to explain clicking behavior
Mattke, Jens; Maier, Christian; Reis, Lea; u. a. (2021): In-app advertising : a two-step qualitative comparative analysis to explain clicking behavior, in: European journal of marketing : EJM, Bingley: Emerald, Jg. 5, Nr. 1, S. 20–35, doi: 10.1108/EJM-03-2020-0210.
Faculty/Chair:
Author:
Title of the Journal:
European journal of marketing : EJM
ISSN:
0309-0566
Publisher Information:
Year of publication:
2021
Volume:
5
Issue:
1
Pages:
Language:
English
Remark:
Publication date: 8 April 2021 (ahead-of-print)
Type:
Article
Activation date:
April 15, 2021
Permalink
https://fis.uni-bamberg.de/handle/uniba/49776