The impact of e-business and e-commerce on marketing activities in the automotive industry and its distribution channels
Meinig, Wolfgang (2001): The impact of e-business and e-commerce on marketing activities in the automotive industry and its distribution channels, in: Marketing science: a two-way street linking theory and practice : Marketing Science Conference 2001, July 5 - 8, 2001, Wiesbaden, Germany, Gelnhausen, S. 135.
Faculty
Author:
Title of the compilation:
Marketing science: a two-way street linking theory and practice : Marketing Science Conference 2001, July 5 - 8, 2001, Wiesbaden, Germany
Corporate Body:
INFORMS, Institute for Operations Research and the Management Sciences
Conference:
Marketing Science Conference 2001, July 5 - 8, 2001 ; Wiesbaden, Germany
Publisher Information:
Year of publication:
2001
Pages:
Language:
German
Remark:
Conference chair: Oliver P. Heil
Type:
Conferenceobject
URI:
Activation date:
September 24, 2014

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Permalink https://fis.uni-bamberg.de/handle/uniba/8961