How to measure Employer Brands? The Development of a Comprehensive Measurement Scale
Hillebrandt, Isabelle; Ivens, Björn Sven (2012): How to measure Employer Brands? The Development of a Comprehensive Measurement Scale, in: Sundar Bharadwaj und John Hulland (Hrsg.), AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012, Red Hook, N.Y: Curran Associates, Inc., S. 52–61.
Faculty/Chair:
Author:
 ; 
Editor:
 ; 
Title of the compilation:
AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
Corporate Body:
AMA Winter Marketing Educators' Conference 2012: St. Petersburg (FL), USA
Publisher Information:
Year of publication:
2012
Pages:
ISBN:
978-1-62276-649-9
Series ; Volume:
AMA Educators Proceedings ; 23
Language:
English
Type:
Conferenceobject
URI:
Activation date:
May 7, 2013

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