Customer brand personality perception: A taxonomic analysis
Ivens, Björn; Valta, Katharina S. (2011): Customer brand personality perception: A taxonomic analysis, in: Journal of marketing management : JMM ; journal of the Academy of Marketing, Jg. 57, Nr. 4, S. 953–962, doi: 10.1080/0267257X.2011.615149.
Faculty/Chair:
Author:
 ; 
Title of the Journal:
Journal of marketing management : JMM ; journal of the Academy of Marketing
ISSN:
0267-257X
Corporate Body:
Chartered Institute of Marketing
Year of publication:
2011
Volume:
57
Issue:
4
Pages:
Language:
English
DOI:
URL:
Type:
Article
URI:
Activation date:
April 30, 2014

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