Do relational norms matter in consumer-brand relationships?
Valta, Katharina S. (2013): Do relational norms matter in consumer-brand relationships?, in: Journal of Business Research, New York, NY: Elsevier, Jg. 66, Nr. 1, S. 98–104, doi: 10.1016/j.jbusres.2011.07.028.
Faculty/Chair:
Author:
Title of the Journal:
Journal of Business Research
ISSN:
0148-2963
Publisher Information:
Year of publication:
2013
Volume:
66
Issue:
1
Pages:
Language:
English
DOI:
URL:
Type:
Article
URI:
Activation date:
April 30, 2014

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