Do relational norms matter in consumer-brand relationships?
Valta, Katharina S. (2011): Do relational norms matter in consumer-brand relationships?, in: Journal of Business Research, Jg. 64, Nr. In Press, Corrected Proof, Available online 15 August 2011.
Faculty/Chair:
Author:
Title of the Journal:
Journal of Business Research
ISSN:
0148-2963
Year of publication:
2011
Volume:
64
Issue:
In Press, Corrected Proof, Available online 15 August 2011
Language:
English
URL:
Type:
Article
URI:
Activation date:
April 30, 2014

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