Brand Placement in Television Shows : Exploring the Role of Program-Induced Moods

Faculty/Chair:

Author:

;

;

Editor:

;

;

Title of the compilation:

Current Insights and Future Trends

Corporate Body:

European Advertising Academy (EAA)

Publisher Information:

Wiesbaden : Springer Gabler

Year of publication:

2012

Pages:

261-272

ISBN:

978-3-8349-4290-6

Series ; Volume:

Advances in advertising research ; 3

Language:

English

Type:

Conferenceobject

URI:

Activation date:

January 14, 2014

Permalink https://fis.uni-bamberg.de/handle/uniba/2822