On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Björn; Leischnig, Alexander; Müller, Brigitte; u. a. (2015): „On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence“. New York, NY: Wiley Interscience doi: 10.1002/mar.20820.
