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Why "Public Relations", why not "Organizational Communication"? Some comments on the dynamic potential of a research area
Theis-Berglmair, Anna-Maria (2013): Why „Public Relations“, why not „Organizational Communication“? Some comments on the dynamic potential of a research area, in: Ansgar Zerfaß (Hrsg.), Organisationskommunikation und Public Relations. Forschungsparadigmen und neue Perspektiven, Wiesbaden: Springer VS, S. 27–42.
Faculty/Chair:
Author:
Title of the compilation:
Organisationskommunikation und Public Relations. Forschungsparadigmen und neue Perspektiven
Editors:
Publisher Information:
Year of publication:
2013
Pages:
ISBN:
978-3-531-18098-4
Language:
English
Keywords:
Organizational Communication
Type:
Contribution to an Articlecollection
Activation date:
July 8, 2013
Permalink
https://fis.uni-bamberg.de/handle/uniba/1871