Are service marketing and the marketing of products different? An empirical study from a governance perspective in a business-to- business setting
Ivens, Björn; Pardo, Catherine (2010): Are service marketing and the marketing of products different? An empirical study from a governance perspective in a business-to- business setting, Bamberg: Lehrstuhl für Marketing.
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Year of publication:
2010
Series ; Volume:
Lehrstuhl für Marketing: Working Paper Series ; 001 
Language:
English
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Type:
Workingpaper
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Activation date:
April 30, 2014

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Permalink https://fis.uni-bamberg.de/handle/uniba/3894