Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : An empirical examination
Leischnig, Alexander; Schwertfeger, Marko; Geigenmüller, Anja (2011): „Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : An empirical examination“. Amsterdam: Elsevier Science.
Author:
 ;  ; 
Title of the Journal:
Journal of Retailing and Consumer Services
ISSN:
0969-6989
Publisher Information:
Year of publication:
2011
Volume:
18
Issue:
3
Pages:
Language:
English
Type:
Article
URI:
Activation date:
January 14, 2014

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