Gamification : Feature-Rich Mobile Applications, Brand Awareness and Loyalty
Mattke, Jens; Maier, Christian (2020): Gamification : Feature-Rich Mobile Applications, Brand Awareness and Loyalty, in: ECIS 2020 Proceedings, AIS Electronic Library (AISeL).
Faculty/Chair:
Author:
 ; 
Title of the compilation:
ECIS 2020 Proceedings
Conference:
Twenty-Eighth European Conference on Information Systems (ECIS 2020) ; A Virtual AIS Conference
Publisher Information:
Year of publication:
2020
Pages:
Language:
English
URL:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Open Access Journal:
Yes:
Type:
Conferenceobject
URI:
Activation date:
August 5, 2021

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Permalink https://fis.uni-bamberg.de/handle/uniba/50622