Social density and consumer response : empirical investigations in online and offline environments

Faculty/Chair:

Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence

Author:

Publisher Information:

Bamberg

Year of publication:

2016

Pages:

xi, 182 ; Diagramme

Supervisor:

Leischnig, Alexander

;

Ivens, Björn Sven

Language:

English

Remark:

Dissertation, Otto-Friedrich-Universität Bamberg, 2016

Type:

Doctoralthesis

URI:

https://fis.uni-bamberg.de/handle/uniba/41780

Activation date:

March 14, 2017

Awards:

Promotionspreis der Otto-Friedrich-Universität Bamberg

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