How modified brand logos affect implicit attitudes : Is “Subvertising” really subversive?
Wehrle, Theresa; Ortlieb, Stefan A.; Carbon, Claus-Christian (2017): How modified brand logos affect implicit attitudes : Is “Subvertising” really subversive?, in: Perception, London: Sage, S. 135.
Faculty
Author:
 ;  ; 
Title of the Journal:
Perception
ISSN:
1468-4233
Conference:
40th European Conference on Visual Perception (ECVP) 2017 ; Berlin
Publisher Information:
Year of publication:
2017
Volume:
46
Issue:
European Conference on Visual Perception 2017 : Abstract Book
Pages:
Language:
English
URL:
International Distribution:
Yes:
Type:
Conferenceobject
URI:
Activation date:
August 29, 2022

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Permalink https://fis.uni-bamberg.de/handle/uniba/55156