Are products striking back? : The rise of smart products in business markets
Pardo, Catherine; Ivens, Björn Sven; Pagani, Margherita (2020): Are products striking back? : The rise of smart products in business markets, in: Industrial marketing management : the international journal for industrial and high-tech firms, New York, NY [u.a.]: Elsevier, Jg. 90, Nr. October, S. 205–220, doi: 10.1016/j.indmarman.2020.06.011.
Faculty/Chair:
Author:
 ;  ; 
Title of the Journal:
Industrial marketing management : the international journal for industrial and high-tech firms
ISSN:
1873-2062
Corporate Body:
European Association for Industrial Marketing Research
Publisher Information:
Year of publication:
2020
Volume:
90
Issue:
October
Pages:
Language:
English
DOI:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Article
URI:
Activation date:
July 8, 2022

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Permalink https://fis.uni-bamberg.de/handle/uniba/54390