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Return Policy Leniency Impacting Customers' Purchase Intention : A Viable Strategy for E-Tailers?
Karl, David; Vornberger, Kilian; Asdecker, Björn (2022): „Return Policy Leniency Impacting Customers’ Purchase Intention : A Viable Strategy for E-Tailers?“. Bradford: EMAC.
Faculty/Professorship:
Author:
Title of the Journal:
Proceedings of the ... annual conference of the European Marketing Academy
Conference:
EMAC Regional Conference 2022 ; Kaunas
Publisher Information:
Year of publication:
2022
Volume:
50
Issue:
111790
Pages:
Language:
English
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Conferenceobject
published:
May 17, 2023
Permalink
https://fis.uni-bamberg.de/handle/uniba/59402