Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.; Herz, Marc; Schlegelmilch, Bodo B.; u. a. (2015): „Brands and religious labels : a spillover perspective“. Abingdon, Routledge: Taylor & Francis Group.
Author:
 ;  ;  ; 
Title of the Journal:
Journal of Marketing Management
ISSN:
0267-257X
Publisher Information:
Year of publication:
2015
Volume:
31
Issue:
11/12
Pages:
Language:
English
Type:
Article
URI:
Activation date:
September 16, 2015

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Permalink https://fis.uni-bamberg.de/handle/uniba/39551