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Is Roger's Adopter Categorization Optimal?
Knüppel, L.; Hermsen, Oliver (2010): Is Roger’s Adopter Categorization Optimal?, in: Marketing : journal of research and management ; JRM, Jg. 6, Nr. 2, S. 107–123.
Faculty/Chair:
Author:
Title of the Journal:
Marketing : journal of research and management ; JRM
ISSN:
1860-4404
Year of publication:
2010
Volume:
6
Issue:
2
Pages:
Language:
Multilingual/Other
Type:
Article
Activation date:
April 30, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/4200