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Haptics in multisensory marketing : theoretical and empirical investigations of the effect of weight on product evaluation and consumer response
Kampfer, Kristina (2016): „Haptics in multisensory marketing : theoretical and empirical investigations of the effect of weight on product evaluation and consumer response“. Bamberg.
Faculty/Professorship:
Author:
Publisher Information:
Year of publication:
2016
Pages:
Supervisor:
Language:
English
Remark:
Dissertation, Otto-Friedrich-Universität Bamberg, 2016
Type:
Doctoralthesis
published:
September 19, 2016
Awards:
Permalink
https://fis.uni-bamberg.de/handle/uniba/40953