Why do compulsive buyers buy branded products? An exploratory and interdisciplinary approach
Rauschnabel, Philipp A.; Müller, Astrid; Ivens, Björn Sven (2013): Why do compulsive buyers buy branded products? An exploratory and interdisciplinary approach, in: AMA winter and summer educators’ conference proceedings, Chicago, Ill., S. 429–430.
Faculty/Chair:
Author:
 ;  ; 
Title of the compilation:
AMA winter and summer educators' conference proceedings
ISSN:
1054-0806
Corporate Body:
Educators' Conference; American Marketing Association
Publisher Information:
Year of publication:
2013
Issue:
24 (2013)
Pages:
Language:
English
URL:
Type:
Conferenceobject
URI:
Activation date:
May 31, 2013

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