Paid, Owned and Earned Media : A Qualitative Comparative Analysis revealing Attributes Influencing Consumer’s Brand Attitude in Social Media
Mattke, Jens; Müller, Lea; Maier, Christian (2019): Paid, Owned and Earned Media : A Qualitative Comparative Analysis revealing Attributes Influencing Consumer’s Brand Attitude in Social Media, in: Proceedings of the 52nd Hawaii International Conference on System Sciences, 2019, doi: 10.24251/HICSS.2019.098.
Faculty/Chair:
Author:
 ;  ; 
By:
... ; Müller, Lea; ...
Title of the compilation:
Proceedings of the 52nd Hawaii International Conference on System Sciences, 2019
Conference:
52nd Hawaii International Conference on System Sciences, 2019 ; Hawai
Year of publication:
2019
Pages:
ISBN:
978-0-9981331-2-6
Language:
English
DOI:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Conferenceobject
URI:
Activation date:
August 4, 2021

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Permalink https://fis.uni-bamberg.de/handle/uniba/50696